Let automation do the marketing work for you.
‘I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.’
Most of us know this quote from Steve Jobs, but not a lot of organizations dare to act that way. When it comes to Marketing Automation, we still see companies fiddling around in manual and time-consuming processes that have zero to little additional value. If you want to scale your company, you have to be lazy at times, and let marketing automation do the work for you.