Conversion Rate Optimization through continuous A/B Testing.
We helped The Cookware Company with setting up A/B tests on the platform of one of their brands, BK Cookware Holland. We set up over a dozen A/B tests monthly to continuously improve the customer experience. We do A/B tests to get a deeper understanding of how the customers interact with the platform. Small changes can have a huge impact on the customer experience and conversions.
Full Service A/B testing
Where other agencies only do testing prioritization or front-end design, we take care of the whole process. For the Cookware Company we set up hypotheses, prioritized on commercial value, implemented A/B variants with neat coding, analysed results and implemented the winning variant.
A few examples
Company USP on Product Detail Page:
Take for example the small design change we made by reiterating the company USP’s on the product detail page. Minor design change, minor result you might think? Well the data says otherwise. Customers interacted more and converted significantly better with the USP’s on the product detail page.
Changed Megamenu:
We tested the megamenu of BK.nl as a list of categories versus a fly-out menu. The test resulted in 25% more revenue coming from the fly out menu so the fly-out was directly implemented by our tech team.
Improved Lister Page:
We assumed that the mobile version of the website would become clearer if we present two products next to each other instead of one. This hypothesis turned out to be confirmed by the test results with 19 percent more conversion coming out of the new version of the lister page.
It might seem a small step for mankind, but it is most certainly a giant leap for conversions. One thing is for sure, if you stop testing, you most definitely stop learning!
