In this article, we explain why now is the time to make the switch over to Google Analytics 4.
So why switch to GA4 now?
The standard Google Analytics is now changed to Google Analytics 4 (GA4). So you have to take action, and now is the time to do it.
The point will come where the existing version of Google Analytics is phased out and GA4 becomes the standard. The problem is, Google Analytics 4 doesn’t load your data from GA3, so there will be no historical data in the new version. Basically, you could lose all your data. If you move over to Google Analytics 4 now, you have enough time to run both your new and old accounts alongside each other and start collecting data in GA4 before the old version is phased out.
The main takeaway of GA4
There are numerous new features and countless reasons why you should change to GA4. We highlighted the most important ones for you.
New interface and new functionalities
It is really important that you become familiar with the new interface. So implement GA4 quickly so that you have enough time to get used to the new look and feel and become familiar with some exciting new functionalities.
Better insights in real time
The new version of Google Analytics uses “machine learning” and displays all data in real time. This allows you to gain better and faster insight into your data.
Cross platform tracking
This means you can manage your audiences and track user behavior across your app and web platforms, create segments based on this and do advanced cross-platform attribution analysis.
New ways to make a funnel
There are also multiple new ways to make a funnel to get valuable insights. With GA4 you can easily build a funnel using any combination of events or pageviews, filtered by any event property, with clever features like measuring elapsed time through the funnel.
Start now and protect your data
Give us a call and we will set you up. We’ll create a new Google Analytics 4 account and we’ll do all the configurations for you so it’s set up properly. After that we will let it run alongside GA3 to collect all that valuable data so you will have a smooth transition from GA3 to GA4.
