Assignment
Techsharks is a Recruitment company which specializes in the process industry, active since 2002. They provide mechanics, engineers, operators & more to companies such as Perfetti van Melle (Mentos, & Fruitella), Mars, & Heineken.
Techsharks wanted to grow their company in a scaleable, digital way. To move faster, more data-driven & more efficient.
What we delivered
Direct Impact supplied immediate access to an online marketing team
- An Online Marketeer
- A Marketing Automation Specialist
- One day on location Digital Marketing Manager
- A Business Intelligence Specialist
Setup structure for online marketing, created and ran campaigns on various marketing channels
- Indeed, Facebook, Google, Instagram
- Created plan of approach to redesign website
- Able to share knowledge and valuable input on what is necessary on a recruitment website in 2020
- Implemented multi-poster for vacancies
- Allowing Techsharks to push applications from their Applicant Tracking System automatically to over 45 job boards
- Created dashboard and reporting on KPI & metrics
- Gaining insight on the business in a concrete and comprehensible way, using data-driven insights to determine next steps to make impact.
- Helped on location to introduce and facilitate the digital way of working at Techsharks
- Created a blueprint for growth & automation team including the hiring process.
Impact we made
- Day to day assistance in marketing operations across the board.
- Increased efficiency through marketing automation
- Ran successful Online campaigns, increasing the number of applicants
- Inspired the rest of the organization with way of working
